Noudar, an internationally renowned Qatari jewellery brand inspired by the enduring riches of Arabian civilization, is honoured to launch an exclusive collection at the Doha Jewellery and Watches Exhibition 2024. The collection, named Maha’s Henna, celebrates the legacy of its parent company, Alfardan Jewellery, on its milestone 70th anniversary, and is a feminine reinvention of the classic Henna collection that still evokes the modernity and versatility of all of Noudar’s lines.

Launched in 2012, Noudar, by Noor Ali Hussain Alfardan, is Alfardan Jewellery’s first local in-house brand, capturing the essence and sophistication of Arabian culture passed down through generations with a contemporary approach to luxury jewellery. Noor takes inspiration from geometric forms, islamic patterns, and traditional ceremonial jewellery, emphasizing the importance of meticulous craftsmanship in her designs to elevate both functionality and versatility in contemporary luxury jewellery.

As a proudly Qatari brand, Noudar has been at the forefront of design and innovation locally and globally for over a decade, winning the hearts of many across the globe. Noudar’s bold collections have established themselves as the ode to sophistication across the board, whether at local events, or celebrity red carpets. The intricate patterns, often seen in traditional jewellery, now find a global stage through Noudar's vision. Recent notable public appearances that have drawn attention to Noudar’s popular and timeless pieces include Jennifer Lopez, Taylor Swift, Rihanna, Sofia Vergara, Jenna Ortega, Ashlee Simpson Ross, Charli XCX, Issa Rae, Keke, Chrissy Teigen, Erin Lim, and Becky G.

Drawing influence from Islamic motifs, Omani mosaics and the beauty of Henna patterns, Noor weaves these cultural elements into her latest collection as well. The collection showcases romantic yet bold designs that are meticulously crafted to cater to the modern woman's taste for timeless pieces. Inspired by her former collections, Maha’s Henna reinvents patterns with a modernist approach, not only showcasing the aesthetic allure of Henna designs, but also serving as a bridge between the past and the present.