House of Bovet owner Pascal Raffy highlighted Qatar’s rising prominence as a global hub for luxury and sophistication, lauding the nation’s elegance, refined architecture, and deep cultural values, aligning them with the principles of luxury watchmaking.

“Luxury must have a clear identity, be produced in small quantities, and be handcrafted. Qatar’s well-organized and aesthetically pleasing urban environment speaks directly to these principles,” Raffy told Gulf Times on the sidelines of Bovet’s exclusive “Evening of Artistry and Craftsmanship” held at The Engine Room, St Regis Doha on Monday.

The event, showcasing Bovet’s legacy of intricate watchmaking, was attended by Alfardan Group vice chairman and Alfardan Jewellery president Ali Alfardan, watch collectors and artisans, and other guests. 

Returning to Doha after seven years, Raffy said he admires the country’s remarkable transformation and its growing appreciation for Haute horology.

“The country’s sensibility for luxury, combined with its rich culture, positions it as an ideal hub,” he said, as he commended Qatar’s ability to seamlessly blend tradition and modernity.

About plans to engage with local artisans or cultural institutions to create exclusive pieces for the region, he expressed excitement about incorporating Qatari elements into Bovet’s bespoke designs, which highlights the rich essence of the country’s culture that offers endless inspiration.

“Luxury is not just about marketing; it’s about respect, education, and sustainability,” he noted. “I see endless opportunities for meaningful exchanges between Bovet and Qatar.”

A fan of Arabic calligraphy, Raffy described it as an art form with centuries of tradition that perfectly matches Bovet’s decorative arts and offers unlimited insights for bespoke pieces: “Art is universal and the region itself has so many assets in culture.”

Raffy underlined the importance of storytelling in presenting Bovet’s creations, saying: “We don’t sell a Bovet timepiece; we share its story. We take the time to educate our collectors about the mechanics, aesthetics, and deep sense of detail that go into each timepiece. This journey is about respect, and it’s also the essence of true luxury”.

He shines a spotlight on Bovet’s recent accolades, including the prestigious Mechanical Exception Prize at the 2024 Grand Prix d’Horlogerie de Genève (GPHG), which recognised Bovet’s innovative solution to the Daylight Saving Time adjustment in a mechanical timepiece.

“Winning such an award is a testament to our artisans’ pride, prowess, and dedication. I do design my timepieces, we do 35-40% of the 1,000 timepieces bespoke every year,” Raffy said.

He underscored Bovet’s partnership with Alfardan Jewellery as a cornerstone of its presence in Qatar. He described Ali Alfardan as a kindred spirit, stressing: “Our partnership is built on shared values, tradition, elegance, and bespoke artistry. It’s a human journey that goes beyond business”.

“The first time I met with Mr Ali Alfardan, the symbiosis is good understanding, education, behaviour, kindness, and so many ideas coming from this gentleman. He is a pure passionate collector of beautiful watchmaking,” he added.

For Raffy, whose life revolves around bespoke creations and decorative arts, the connection felt natural. He expressed great pride in having met Mr. Alfardan and his family, as well as his team, citing the importance of the human journey in this collaboration.

Raffy confirmed Bovet’s participation in the upcoming Doha Jewellery and Watches Exhibition next year, where the brand will showcase its timepieces in collaboration with Alfardan Jewellery. Some of the pieces will be exclusive limited editions, drawing inspiration from the region’s rich culture.

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By Joey Aguilar

Staff Reporter - Gulf Times